1. Regional Head of Marketing & Communications – Ehfaaz Recycling - Middle East & Africa

• Marketing strategy development: developing and implementing a comprehensive marketing strategy that aligns with the
  company's overall business objectives.
• Brand management: ensuring that the company's brand is consistently and effectively communicated to customers, partners,
  and other stakeholders.
• Communications management: managing all of the company's internal and external communications, including public
  relations, media relations, and employee communications.
• Partnership management: building and maintaining partnerships with other companies, organizations, and institutions that
  are aligned with the company's business goals and objectives.
• Budget management: managing the marketing and communications budget and ensuring that resources are allocated in a
  way that maximizes the impact of marketing and communications initiatives.
• Event management: planning and executing events, such as product launches, trade shows, and other promotional activities.
• Digital marketing: managing the company's digital marketing initiatives, including email marketing, social media marketing,
  and other online marketing efforts

2. Jotun Paints Regional Head Brand Marketing Manager (Decorative) – Middle East, India & Africa (MEIA)- Dec 2022- December 2022

• Leading and driving the Brand performance ($232M) and leveraging business potential through projects and processes while
  delivering full plan implementation in all Regional Jotun operations, in cooperation with Regional Retail, Marketing
  Communications and units.
• Matching product portfolio to target markets, identifying the gaps and deciding on corrective action or products needed and
  innovations.
• Campaign Creating and management with agencies, color communications and BTL to ensure ROI.
• End to end ownership of the Brand P&L across MEIA
• Close leadership and management of the brand across 13 units (Markets) in the region.

3. Johnson & Johnson Regional Brand Manager – Women’s Health – Africa, Middle East & Turkey (AMET) – Jan 2020 – Dec 2021

• Leading an end-to-end business in Women’s Health consisting of three Mega Brands regionally (Carefree, OB, and Stayfree –
  $50M brands)
• Developed and led the Marketing Strategy across brands integrating PR, IMC, Media and Search to create an impactful digital
  presence for Women’s Health business. Outcome was a 3-year Strategy and Operation plan for the Portfolio.
• Delivered +30bps share growth across AMET in 2020 and a further +70bps YTD September 2021.
• Designed and implemented a brand activation model to engage and align 6 local marketers across AMET based out of Dubai.
• Transformed Hero Brand (Carefree’s) equity throughout MENA by establishing localized Digital & Media; through Business
  Insights centering consumer needs at the core.
• Led the Launch of Intimate Care across AMET integrating digital including SEO, SEM, Analytics, Traditional Media, sales, e-commerce, and in-store execution. The launch has delivered +15bps incremental from 2019-2021 (End).
• Maintained a stable 30% profit improvement through focusing on portfolio optimization, product mix and category strategy.
• Directed content creation across MENA and 4 campaigns to deliver on Integrated Marketing Communications and KPIs
• Built strong Budget management and marketing analytics to support the business and maximize ROI
• Transformed influencer management, Social Media Management and Marketing integrating local and relevant influencers.
• Worked with commercial Leads regionally to ensure flawless execution in market of all launches and existing SKUs.
• Cross-collaboration with an agile squad under the SCRUM ways of working to deliver KPIs cross-functionally.
• Managed Stakeholders across Europe, Middle East, Turkey and Africa for flawless project management on launch of new Innovation

4. Johnson & Johnson Regional Junior Brand Manager, Beauty - Johnson's Adult & Clean & Clear, Middle East & Africa – Oct 2018 – Jan 2020

Key Interfaces & Relationships Build Influencer Marketing:

1. Led the integration of influencer marketing within the region with set KPIs across 2 Campaigns.

Sales:

1. Built and fostered strong relationships to drive Price and Place
2. Managed a direct and visible relationship with the local sales team which drove critical results on Johnson's Adult's Launches
   and Business decisions

Shopper:

1. Ensured a consistent and impactful presence at the point of purchase for Johnson's Adult
2. Working collaboratively with shopper counterparts in all NPIs, promotions and pitches to trade.

Regional Stakeholder Management:

1. Drove Integration of an SSA consumer POV into all brand plans and activities
2. Maintained strong relationships with the regional stakeholders to drive synergies within the region.
3. Ensured that the voice of the African consumer was represented in innovation and communication

Creative agencies:

1. Drove strong, agile, and affordable alternatives with limited budgets to land on relevant and impactful creatives to
   drive strong comms.

Regulatory:

1. Worked closely with Regulatory to overhaul the Johnson's Skin Care brand on cost saving projects - and Launch of
   Innovations (Antibacterial and Fresh Hydration).
2. Led and drove the expansion of Johnson's Adult brand into SSA Markets: Kenya and Mauritius.

5. Johnson & Johnson Trainee Program - Shopper Marketing, Beauty - May 2018 – Oct 2018

• Collaboratively with the lead built a long-term strategy and vision of Shopper Marketing MENAP for Beauty
• Support on Promotions; promo analysis to determine best promotional methods by market, by channel.
• Led and drove the elevation of in-store outlook of Johnson’s Beauty Brands through the Ultimate Beauty Destination project
  to improve visibility in-store and competitive advantage
• Delivered Johnson’s Adult IMC and the sustainable execution of the ‘Power of Gentle’ Equity idea in-store.
• Responsible for Shopper – Skin Health Budget tracking, management, and reconciliation.

6. Johnson & Johnson Trainee Program – Beauty, Neutrogena, LPM, Clean & Clear - Brand Marketing - November 2017- May 2018

• Worked closely with the Neutrogena, Johnson’s Adult and LPM Brand Manager to achieve set business and brand goals & KPIs
• Support on Media and Digital plans to support new product launches and in-store activations while working closely with
  Media Agencies
• Support on elevating Influencer marketing for the brand and creation of influencer content in an effective manner through
  the Content Factory.
• Support on Johnson’s Adult IMC and the sustainable execution of the ‘Power of Gentle’ Equity idea.
• Lead on the Long-Term Strategy for Mid-tier penetration of Sub-Saharan Africa through an Ethnic Hair Care range; - Outcomes
  included an Ethnic Hair Care Brand Architecture and a Concept test for the Launch of Maui under Johnsons.
• Responsible for monthly Financial Analysis for Johnson’s Adult, LPM and Skin Health Franchise
• Lead on raising team Beauty IQ by monthly publishing of a Beauty Focused Newsletter and monthly product immersion.
• Lead on In-store promoters for Beauty and Agency management through Training and relationship management
• Responsible for Johnson’s Adult budget Tracking, management, and reconciliation.

7. American University in Dubai, Dubai - External Relations Assistant Manager – Office of Communications Aug 2013 – Nov 2017

• Responsible for managing the university’s image through strategic public relations, visibility, social media management and
  building strategic partnerships
• Built and sustained strategic relationships locally, regionally, and internationally. Managed 135 strategic partnerships.
• Accountable for recruitment and participation of 45+ students in study abroad and exchange programs
• Responsible for planning, organization and execution of workshops, conferences, and activities to cultivate and
  maintain the university’s relationship with its community and external partners.
• Media management, monitoring print, audio-visual and online media coverage